Two New Yorkers spend six months 18 months!?! in Bangalore and other places in India.

Wednesday, October 18, 2006


So I think I saw a pamphlet or brochure for SeventyMM back when I was in Bangalore, but I didn't really follow-up on it. A recent post on the blog Hacking Netflix jogged my memory.

SeventyMM is a company modeled on Netflix. You subscribe for a monthly fee, and then create an online list of movies you'd like to see. The movies are delivered, two at a time, by hand. When you're done with those two, the DVD-wallah comes back for those and gives you the next two on your list that they have on hand. You can keep the movies as long as you want -- there's no late fee.

The biggest difference from Netflix, of course, is the hand delivery. In the States, all the movies come via post, one at a time. Delivery by hand means that the company is going to be limited only to urban areas -- the company is now up and running in Delhi and Bangalore.

Also, since a lot more people in India can watch VCDs than can watch DVDs, most of the movies come in the VCD format. [This might also have something to do with the problem of getting the right region code on the DVDs -- not sure about that.]

And finally, and very handily, you can SMS SeventyMM to arrange a pickup. You can't do any SMSing of Netflix and expect anything to happen.

There's a hokey registration fee of 499 inr, and a deposit (for what?) of 999 inr. After that, you pay 549 inr per month for as many groups of two movies that you can watch that month. Most VCDs in the store were at least 200 inr or so, I believe, so the pricing seems pretty reasonable to me, at least for people who are buying VCDs already. I didn't see any places to rent DVDs or VCDs in Bangalore, so there probably isn't much competition. There's also a scheme by which you can get other people to sign up and then have your monthly fee reduced.

Has anyone tried SeventyMM and had a good time with it? I think we'd like to sign up, so if anyone wants to "refer" us and get a little bit off their monthly fee, email us at bangaloremonkey @

1 comment:

Apun Ka Desh said...

Interesting Info...